- Add your website. Scout crawls it and builds a profile — your services, prices, city, tone of voice — in about a minute.
- Confirm your market. Scout auto-detects your country, city and language. Check them once so everything it does is grounded in reality.
- Teach Scout your brand (optional but powerful). It reads your site and writes a brand description; you confirm or edit it. Now everything sounds like you.
- Pick a strategy (a Playbook) or just ask Scout "what should I do next?" — it will recommend the highest-impact move.
- Do one action. Press "Do it" on the next best move — an audit, a keyword search, or your first article.